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Verified only

The work, stated honestly.

Most case studies in this industry are marketing dressed up as math. Kaico publishes what it built, what is measurable today, and how a number earns its way onto this page. If we cannot verify it, you will not read it here.

The case study: Blue Sands Trucking

Blue Sands is a hauling company in the Tulsa area: dump trucks, base rock, delivered by the load. Before Kaico there was no real website to speak of, no way to get a delivered price without a phone call, and no way to book a load without catching the owner between runs.

What was built

• A 24-page website. Service pages, town pages for the delivery area, and a contact path with click-to-call on every screen.
• A delivered-price calculator. The customer picks the material, the quantity and the address and sees a price. The single most-used page on the site.
• A self-serve scheduler. Loads get booked at 11pm without anyone touching the phone.
• The Google Business Profile aligned with the site: same name, same number, same hours, same services.
• Google Ads on the measured local terms, pointed at pages with a phone number on them.
• A retention email program to past customers, authenticated on the company's own domain.

What is measurable today

Considering a process review for your own business? See how Kaico starts with one process.

The page count, the calculator and the scheduler are live at bluesandstrucking.com and anyone can check them. Bookings are only ever quoted once they are reconciled against the owner's calendar, and they are not quoted here yet. When they are, they will be small and real rather than large and invented.

Also built

One more shop runs on Kaico. It is not a trade, so it is listed for range, not as a case study.

How we verify

A number earns its way onto this page or it stays off. The process:

• The calendar is the ground truth. A booking counts when it is on the owner's real calendar. Raw call logs and the system's own "booked" flags are never quoted, because they overcount.
• Test calls are stripped. Our own calls and setup tests are removed before anything is counted.
• Spam and junk are excluded. Robocalls, solicitors and wrong numbers never make it into a result.
• Dollar figures come from the owner. We use a shop's own stated average ticket, never a projection, and never a figure the owner has not confirmed.

We learned the last two rules the hard way. Early on, we quoted a client a booking count straight from the system. His calendar showed a fraction of it. The apology cost more than the number was ever worth, and every figure since has been reconciled before it is spoken. That is why this page has one case study on it instead of ten. Want to check our work? Email trey.kaico@gmail.com and ask.